Our Partners and projects
Iowa Renaissance Consortium
A Dream of the business is to design, develop, and manage a permanent Renaissance Faire venue in the heart of Iowa. Development of a 50-acre property to house a number of stay-in vendor shops as well as the normal arenas and min of stages for entertainment as well as a Great Hall for entertainment.
We have begun looking at land, and now looking for builders and partnering businesses in the community to help get the ball rolling.
If you would like to donate to our next great adventure the link is available below.
Executive Summary
The purpose of this business plan is to outline the strategy for establishing a successful Renaissance faire in the state of Iowa. The proposed faire will be a unique and immersive experience that will transport visitors back to the 16th century. The faire will feature a variety of vendors, entertainers, and activities that will appeal to a wide range of ages and interests.
Market Analysis
There is a growing interest in Renaissance faires in the United States. According to the Renaissance Faire Association, there are over 150 Renaissance faires held annually in the US, and attendance is estimated to be over 10 million people. The popularity of Renaissance faires can be attributed to a number of factors, including the increasing popularity of fantasy and historical fiction, the desire for family-friendly entertainment, and the appeal of a unique and immersive experience.
Iowa is a state with a rich history and culture, which makes it an ideal location for a Renaissance faire. The state is also home to a growing population of families with children, which is a key target market for Renaissance faires.
Marketing Strategy
The marketing strategy for the Echos of Glen Renaissance Faire will focus on reaching potential visitors through a variety of channels, including online advertising, social media, print advertising, and public relations. The faire will also host a number of pre-opening events to generate excitement and attract visitors.
In addition to traditional marketing channels, the faire will also utilize word-of-mouth marketing to reach potential visitors. The faire will encourage visitors to share their experiences with their friends and family through social media and other online channels.
Financial Projections
The Echos of Glen Renaissance Faire is projected to be a profitable business. The faire will generate revenue from ticket sales, vendor fees, and concessions. The faire will also be able to generate additional revenue through sponsorships and partnerships. Estimated to excide 2.3 million be season.
The faire's expenses will include the purchase of land, the construction of facilities, the hiring of staff, and the marketing of the event. The faire will also need to invest in costumes, props, and other equipment.
Management and Personnel
The Echos of Glen Renaissance Faire will be managed by a team of experienced professionals with a passion for Renaissance faires. The management team will be responsible for all aspects of the faire, from planning and budgeting to marketing and operations.
The faire will also employ a staff of over 100 people, including vendors, entertainers, and stagehands. The staff will be responsible for creating a fun and engaging experience for all visitors.
Conclusion
The Echos of Glen Renaissance Faire is a promising business venture with the potential to be a success. The faire will provide a unique and immersive experience for visitors of all ages. The faire will also be a valuable asset to the community, providing a venue for local businesses and artists to showcase their talents.
With a strong marketing strategy, a sound financial plan, and an experienced management team, the Echos of Glen Renaissance Faire is poised to become a major attraction in the state of Iowa.
Goals within first three years...
1. Purchase 50-100 Acres of land in central Iowa to become the future home of the "Echos of Glen Renaissance Faire"
2. Build Permanent structures for faire goers and artisans. the initial phase to Build the front gate and village as well as infrastructure (ie food courts, privies, and more.
3. Developed permanent relationships with the local business community (restaurants, motels/hotels, shop owners)
4. Media production and in-house print shop.
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